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Commandment 1: There are No Rank Guarantees.

Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your search engine rank is by obeying by the rules. And the rule is very simple: make it logical and structural. Web content is primarily for the site visitor and not crawlers.

If your Search Engine Specialist sold you magic "Top rank on Google in 10 days ". Forget it. There are no short cuts. Top ranking in Search Engine Natural Results will take time and hard work is needed especially in developing the content on your website and the links to your site which is called as link building.

Commandment 2: Keyword Ranking is Not the End, It’s the Means.

Ask yourself what will a top search engine rank get you? Most businesses are interested in increasing sales on a website or at the least driving qualified traffic. keyword ranking for the right keywords (keywords used by your target audience) is important. There are seo specialist who will try to show case results for keywords that occur only on your website. Be aware of it.

Commandment 3: Know Your Competition.

"Keyword Rank" or "Serp" is a keyword placement, keyword position and more so in the Search Engines’ natural results. How well you do in the search engine results is a function of how much hard work you have done in relation to your competition. Analyze your competition’s keywords, links, keyword density and spread, but be sure not to copy your competition. Be competitive

Commandment 4: Use Search Engine Friendly Design.

A search and visitor friendly design is needed for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly URLs and avoid those long URLs with query strings or what we called dynamic URLs. It is better if we use keywords in your URL or domain. It is the number one factor to rank in the search engine.

Commandment 5: Select Keywords that are Worthy.

You must research your keywords before targeting. Use tools that give you a good idea of a keyword’s search potential like wordtracker, adword, keywordiscovery. It is important to know the number of searches for a keyword in the last month and per dy. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and a high number of searches.

Commandment 6: Write Great Content.- Content Writing

Even if your website site is perfect for search engine robots, it won’t do you any good unless you also fill it with great content. Great means it has contextual and editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to your target audience. Your web page should have your desired action embedded in the content and you must ensure that the content is fresh. Keep adding and editing content regularly.

Commandment 7: Use Good Linking Building Strategy.

Hyperlinks make your content accessible and contextual. You must hyperlink in the right context within the website and to other websites. Good links are appreciated by the Search Engines and by visitors.

Commandment 8: Write Relevant and Original Meta Content.

Meta content or meta tag is like a business card. Just as your business card tells who you are and what you do, Meta content tells the search engines the relevance and context of a web page. The idea is to include only what is relevant to the page in the Meta Content but to include everything that is relevant.

Commandment 9: Acquire Relevant Links.

The links you acquire are the roads to your web page for search engine bots and visitors. Good links improve your webpage’s equity on the World Wide Web and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.

Commandment 10: Consult Experts, If You Need To.

If you have the competence, there are two ways to learn - learning from your mistakes and learning from others’ experience. You can choose either. If you have the time and can wait for the online dollars, do it yourself. If you want to get started now, it may be useful to consult the experts.

About The Author
Resources: seoreview
The author is Rank Uno, an expert in Search Marketing with over 10 years Onlëne Marketing experience. He heads www.rankuno.com, the specialist in online marketíng and Search Engine
Optimization.

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