Professional SEO | Internet Marketing

For online marketing efforts, search engine optimization is key. Here?s something to try: go to a couple different search engines and type in search terms that people would use to find the products or services that your business offers. Does your company show up in the top 10 or 20 results? Do your primary competitors?

The role of Search Engine Optimization (SEO) experts is to guide web-based businesses on choosing proper keywords to boost traffic and ultimately sales. Basic SEO errors can harm the ranking of your website, constructed with great care and thought.

For background, Search Engine Optimization relies on site context and content to determine site rankings. This happens with a combination of efforts including page content and meta tag optimization, paid submissions to important directories and engines and hand submission to free-listing search engines.

While extensive SEO and Viral marketing experience are not required, understanding of the social networking side of the web is a must that requires a set of technical skills

SEO companies see search engine optimization as the primary marketing channel for a site. Often SEO consultants destroy human centric copy and design for the sake of machine friendly pages.

Video optimization is becoming increasingly important, as videos seem to be doing especially well in universal search and are very attractive to site owners as targets of links. Video content can have a viral effect as well, by providing code for the insertion of your videos on third party sites, your video content can be easily dropped into any third party site, pre-configured with links back to your site!

Pay Per Click allows your site to be listed on the top of the search engines instantly. This is achieved by paying the search engines for every visitor that they send to your website. Each search engine employs a unique bidding system, which determines which sites are listed first in the paid listing sections of search results.

Setting realistic expectations is key. Popular Web sites and link bait phenomena such as Elf Yourself, FlashMobs, the Star Wars Kid, and JibJab are the exceptions, and definitely not the rule. These wildly successful viral campaigns should be regarded more as “lottery winners,” and less as campaigns setting the bar you plan to surpass with your own strategic marketing initiative. Most campaigns, especially commercial viral marketing campaigns, don't make it past the first wave of exposure, much less the second or third wave.

Anyone who has an online business may be quick to jump into several SEO techniques, thinking that these will be a quick opportunity for internet success. If you think however that SEO can be accomplished in a jiffy, you're bound to be disappointed. There are important factors you must know about search engine optimization. This includes the things to avoid, the things needed to generate a higher page rank, and finally the elements present in most excellent SEO services.

Search engine traffic is highly targeted. That's because potential buyers who find your B2B offerings through search engines are looking for your products and services on their own, so they are predisposed to hear your marketing message. You can't find a more qualified prospect than that.

Ad Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad.

Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behavior. If a user goes to a web site for info, up pops an intrusive ad. Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.

Yet in this hazy cloud of uncertainty, two items in the online budget are clearly NOT being tightened: SEO and Viral Marketing. Rather, more and more companies are allocating greater and greater percentages of the online buy to these two increasingly accepted members of the media mix.

Google presents a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results.

To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago.

Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext.

Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at www.google.stanford.edu.

Creating a search engine which scales even to today's web presents many challenges. Fast crawling technology is needed to gather the web documents and keep them up to date. Storage space must be used efficiently to store indices and, optionally, the documents themselves. The indexing system must process hundreds of gigabytes of data efficiently. Queries must be handled quickly, at a rate of hundreds to thousands per second.

Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext, all producing better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext.

The web creates new challenges for information retrieval. The amount of information on the web is growing rapidly, as well as the number of new users inexperienced in the art of web research. People are likely to surf the web using its link graph, often starting with high quality human maintained indices such as Yahoo! Human maintained lists cover popular topics effectively but are subjective, expensive to build and maintain, slow to improve, and cannot cover all esoteric topics. Automated search engines that rely on keyword matching usually return too many low quality matches.

Aside from tremendous growth, the Web has also become increasingly commercial over time. This number grew to over 60% in 1997. At the same time, search engines have migrated from the academic domain to the commercial. Up until now most search engine development has gone on at companies with little publication of technical details. This causes search engine technology to remain largely a black art and to be advertising oriented

The Eyes - The eyes of the search engine are the spiders (AKA robots or crawlers). These are the 1s and 0s that the search engines send out over the Internet to retrieve documents. In the case of all the major search engines the spiders crawl from one page to another following the links, as you would look down various paths along your way.

When a user searches AllTheWeb or Lycos, FAST performs some analysis on the query itself. It checks for language settings and looks for linguistic cues, to match results to the language of the searcher. Additional phrasing processes recognize multiword terms, so it can search for San Francisco and New York as phrases rather than unrelated words.

The Google search engine has two important features that help it produce high precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called PageRank

The citation (link) graph of the web is an important resource that has largely gone unused in existing web search engines. These maps allow rapid calculation of a web page's "PageRank", an objective measure of its citation importance that corresponds well with people's subjective idea of importance. Because of this correspondence, PageRank is an excellent way to prioritize the results of web keyword searches. For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results (demo available at google.stanford.edu). For the type of full text searches in the main Google system, PageRank also helps a great deal.

The indexer extracts all the information from each and every document and stores it in a database. All high-quality search engines index each and every word in the documents and give a unique word Id. Then the word occurrences, which some search engines call ?hits,?

The citation (link) graph of the web is an important resource that has largely gone unused in existing web search engines. These maps allow rapid calculation of a web page's "PageRank", an objective measure of its citation importance that corresponds well with people's subjective idea of importance. Because of this correspondence, PageRank is an excellent way to prioritize the results of web keyword searches. For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results (demo available here). For the type of full text searches in the main Google system, PageRank also helps a great deal.

The system design is scalable and highly parallel, distributed search, so each query goes across multiple machines. They choose cost-effective, mid-quality commodity PCs running Linux. Of the 10,000 machines, several fail every day, because they run so much more than normal desktops, so they have designed in search redundancy, assuming some of the machines may fail at any time.

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Link Building is considered by many people to be one of the most useful and effective Search Engine Optimization (SEO) technique to achieve high ranking on the search engines. Actually, if you have not done or started doing any link building yet, you should seriously consider doing some now or at least contact an SEO company that would do the link building for you.

One of the most important ingredients in a good SEO link building campaign is link building. It can also be one of the toughest. Search engines can be a little tough on unethical link building strategies and if you add the growing use of ‘nofollow’ attributes to links, gaining quality links takes a lot of work. This list itemizes most of the link building opportunities available.

10: Link Farm: Link farms are outdated and generally result in search engine penalties. No longer worth thinking about.

09: Paid Reviews: There is an old saying in the IT world - GIGO - garbage in garbage out. Generally speaking paid reviews are poorly written articles on non-relevant sites. If you can get a good review on highly ranked relevant site then you may get value for your money - otherwise treat with caution.

08: Text Link Ads: There can be value in obtaining text link ads but these are generally from low ranking sites. As with the paid reviews, obtaining text link ads on high ranking related sites may be of value.

07: Link Solicitation: Obtaining links from related sites by solicitation can be difficult. You need to be able to prove to the site owner that there is a mutual benefit. The higher the site ranks the harder it can become. However this can provide a good cross section of related sites.

06: Hand Edited Directories: DMOZ and Yahoo are two of the major directories. DMOZ can take up to 12 months to get listed. Yahoo!, whilst a paid listing, remains reasonably good value. Directory links seem to have been reduced in value recently.

05: Article Directories: Article directories are hit and miss. You can spend hours putting together a series of articles only to find that most of them get scraped without any links back to your site. When the article is used legitimately you have no control as to the sites relevance or reliability.

04: Social Bookmarking: Having your site listed and voted on in some of the social bookmarking sites can provide some benefits to your link building campaign. Many social bookmarking sites incorporate ‘nofollow’ so don’t rely on them for masses of links. The traffic generated by lead to an increase in organic links.

03: Press Releases: Press releases can provide a quick lift in rankings. If the press release is well written and provides a little spark then you may find an increase in traffic along with an increase in organic links.

02: Edu and Gov sites: Obtaining links from these sites can be hard. The more important the link location the higher value. For example, a link in and Edu report or research paper is highly prized.

01: Blended Link Building: Blended link building incorporates a variety of strategies. The aim is to obtain links from a variety of sources, each with varying ranking factors but all from relevant web pages where possible.

Blended link building can be slow and tedious but it does produce great long term website rankings in the major search engines.

Links are vital for search engine rankings and can dramatically increase traffic to your website. Since the most popular search engines like Google and Yahoo use link popularity as one of the crucial factors in determining the importance or relevance of your website, increasing your link popularity score can help boost your website’s position – or ranking – in the search engine results pages

Writing by Nick Stamoulis by Search Engine Optimization Journal

There are many internet marketing online affiliate programs online today. Some will offer you nothing but your link, others will offer you everything but are no where to be seen once it's pay day

An affiliate program is probably the best option you have to earn cash through the internet. Although there are various options to conducting business and generating income in the World Wide Web, the fact remains that advertising and affiliate programs are the internet entrepreneur's main source of income. Sometimes, a partnering program is all that stands between a person and defeat. Because of this, choosing the right programs can be quite crucial

This affiliate program is more than just earning extra cash from your website. The Guitar Tips Online content is great and subscribers will never feel their money was misspent. It shows in his work and that makes this different from other affiliate programs. Not only will you be helping out other guitarists, you will begin to make some real money from your site. Thanks for the opportunity to participate

If you get upset about not becoming successful with a specific affiliate program, do not blame the program--blame yourself. Do a thorough analysis of what you could be doing better and how you could be making quantitative progress every single day. There are people who do not pay any money at all for promotional services and yet are still able to make a living just from using free tools on the Internet. If they can do it, there is no reason at all why you cannot. Joining a marketing group or forum in your field will help you realize this reality. Seeing and talking to people who are succeeding in your field will remind you that it is entirely possible to make money online without having a million dollars to begin with.

Generally, affiliate programs operate on the 80/20 rule, or worse. So you've got to take care of that 2 percent by any means necessary. There are lots of alternatives for them out there, so make your affiliate program more attractive to them. Don't be afraid to budget for a holiday gift for them

This way you will have a great website that will drive tons of new visitors – from search engines, other websites to read your content. When you have such website, all you have to do is just to place your affiliate program links in some places of your content and people will click on them. This way you can easily earn money. All you have to do is just to find the affiliate programs that suit your website’s content. You can easily find such programs on networks like Click2Sell.EU (http://www.click2sell.eu) and place affiliate links on your websites, so your website visitors would buy from you. If you want to make money online, you need to put some work. The more work you put into promoting your affiliate links, more money you will earn online.

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Other good affiliate program directories


5 Star Affiliate Programs
A good source for honest, high commission affiliate programs, top affiliate marketing tool, tips, software and Affiliate Manager resources.


Affiliate Base
A tidy, searchable directory with a newsletter.


AffiliateFirst
A good directory with articles and resources including a large selection of templates. Has a submission service for merchants, submitting their programs to the top 50 directories.


AffiliateGuide.com
Moderate sized directory, includes good resources for both affiliates and managers.


Affiliate Helper
Provides reviews of affiliate marketing tools, has a forum and a directory function, but it does not appear to have any programs listed at this time.


AffiliateMatch
A large directory of affiliate programs, with good descriptions.


AffiliateScout.com
A tidy, easy to navigate directory with a search feature.


AffiliatesDirectory.com
A large directory, with advanced search functions.


AffiliateSeeking.com
A large, searchable directory, with articles and a forum.


AffiliateSummary.com
A directory of affiliate programs with resources, articles and a newsletter.


AffiliateTop100
I could only find 31 programs listed. You might be able to find more.


Affiliate Trade Links Network
A large directory with some areas currently under construction


AssociateSearch.com
A large affiliate program directory, also listing associate software, promotion, and more.


BestCommissions - Lifetime & Residual affiliate programs.
A small directory listing affiliate programs paying lifetime commissions or residual commissions.


Brisney
A guide how to make money online with affiliate programs, with a lot of great articles, and a list of top affiliate programs.


ClickAffiliate
Specializing in pay-per-click programs, but lists regular programs too. Good reviews of affiliate programs.


ClickQuick.com
A useful, well designed directory of pay-per-click, per-lead, and per-sale affiliate programs.


ClicksLink.com
A large-ish directory, with many categories.


Gr1innovations.com
Affiliate programs directory with extensive listings and reviews.


IncomeMax.com
A large directory, listing affiliate programs, income opportunities, free stuff, webmaster resources, and more.


MoneyMakingIndex
Lists affiliate programs, business opportunities, work at home, Internet tools, and more.


PartnerProgramme.com
A German directory of affiliate programs, listed alphabetically.


PWDNet UK
A searchable directory of the Internet's best UK affiliate, referral and associate programs.


Refer.com.au
A well designed directory of affiliate programs, with a special section for Australian ones. Has a free newsletter, and good web tools and resources.


ReferralIncome.com
A moderate sized directory, with lots of categories, top 100, and useful links and affiliate marketing resources.


ReferralMadness.com
Compact, and very easy to use, this well-designed site is good one to check out.


ReveNews.com
A large, popular site, with lots of very good articles, news, and thoroughly useful newsletter. Recommended.


SponsorDirectory.com
Large, with a Top Ten, newsletter, and good info on each program.


StartEarning.com
Large, with many categories, including affiliate programs, software, free stuff, marketing tools and more.


Web-Source.net
Your Guide to Professional Web Site Design & Development. Display complete syndicated articles and photographs on your web site that automatically update each week. Join "The Syndicator" free.

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Internet is a resource to achieve a pull in and push through advertising responses. The advertisers look for tailor-made response from the medium they are using. The responses are inevitable to build good brands. So, in order to achieve business growth through branding, there has to be an Internet advertising agency working in close coordination.

Your banner is just so much more pleasing to the eye as well. It looks like first generation web design. You need to change the face of cheap web advertising!

Banner advertising success starts by identifying websites that will provide access to your target audience. One of the biggest errors in banner ad marketing is placing your banner ad on a website that is irrelevant to your website. During the formative years of the Internet many advertisers flocked to the latest technology to provide banners that blink, flash and rotate in an attempt to attract attention, but many were left with poor click through rates and ROI do to incorrect banner ad placement

Banner advertising is currently the most popular form of advertising on the web. Advanced Development Solutions can provide appealing and effective banners and graphics to bring more visitors to your site. ADS can also offer a number of banner advertising options to meet your needs.

The success of banner advertising is entirely dependent on the click-through rate and it is directly proportional to it. A little mathematics, a little bit analysis and a rational scheming can lead to great accomplishments in the world of banner advertising.

The visual aspect is certainly one of the most important factors. "A good banner must contain an attention-getting element, a call to action and a reason to click through.It believes that the textual portion of the banner is its most vital element. "The design should be nice looking and small. And the text must have content. Content that ignites clicks."

The strategists at the banner advertising agency ensure that the ads find relevant users. It is done through targeted publishing of banner ads and delivering them to target audience by techniques. Lot of efforts go into making the ads attractive, appealing, engaging and exciting. The amplified effect thus becomes useful in branding.

The online banner advertising services are effective because of the ability to reach a large number of target audience.

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Today Live Search has been updated with a new Home Page which shows a background image. This was on trial since last month and many were already getting this. These interactive areas highlight parts of the image and help you explore search results related to the highlighted area. If you have missed to notice these hotspots while loading, just move your mouse cursor over the image to discover them. Its indeed a nice place to start a search as it keeps you engaging

The home page contains a background image, which contains "hotspots," used to show off some of the search queries available at Live Search. The home page background images are suppose to change over time and thus generate different query "hotspots," for the end users to play with

The background homepage image is set to change regularly, and with it, the hotspots that click through to interesting search results. When the page first loads, hotspots "gleam" to the user, and then fade back into the image. A user can check them out by finding them with his or her mouse cursor. Nevertheless, it is an innovative way to get users interested in Live Search. This is only the beginning of new features though, according to the Live Search team, which plans to keep on tweaking the homepage.

Microsoft has launched a new concept for Live Search. Now, when you visit the search engine, you'll see a background image with "hotspots." Hotspots are small boxes that highlight a portion of the image.

Google now gives searchers more notification of behind-the-scenes ways it customizes results. Live Search's home page gets "hotspots" -- will these generate more searches? Search engine relevancy and more.

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Yahoo has made some changes to its algorithm and ranking factors. Yahoo calls its index update a weather update and Yahoo Weather updates are posted in the their Official blog by some Search Engineer

Search turbulence all over the map While Yahoo!'s index update may not have been universally well-received - it happens - MSN's seems to have produced a weird, temporary bug. SE Roundtable noticed yesterday a Digital Point thread pointing out that the top five search listings on the first two pages of MSN results were identical. One of MSN's forum reps, "MSNdude,” popped in today to confirm an index update. No pain, no gain, right?

The Yahoo Search Blog announced the August 2008 weather report today. Sharad Verma of Yahoo Search said, "We'll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon."

We'll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon.

Google's keyword tool bugs out. Yahoo is as relevant as Google? SEOs split on buying no followed links. AdWords will be down on the 9th. Do you do client meetings? Yahoo and Google show off Olympic searches. Google launches music search in China

via searchengineland | Yahoo Search Blog

Google's Ben Gomes of the search quality team blogged about Google's search interface.
Ben Gomes talks about "the principles that guide our development of the overall search experience and how they are applied to the key aspects of search." He explains that the goal of Google is to give you the most relevant result in the fastest period of time. Google does this by applying several principles:

• A small page, which Gomes says "is quick to download and generally faster for your browser to display."
• Complex algorithms with a simple presentation. Google hides the complexity of search behind a clean interface.
• Features that work everywhere, as in all languages and all countries.
• Data driven decisions, which are assisted by experimentation.

One forum member at WebmasterWorld thinks that Google might be using different data centers for query refinements. The reason he suspects this is because he's performing the same search but finding different results

A number of readers have noted Google's open sourcing of their internal data interchange format, called Protocol Buffers (here's the code and the doc). Google elevator statement for Protocol Buffers is "a language-neutral, platform-neutral, extensible way of serializing structured data for use in communications protocols, data storage, and more." It's the way data is formatted to move around inside of Google.

Google's too many redirects issue. Google Maps adds features. Cre8asite celebrates 6 years. Yahoo released first monkey into the wild. Yahoo Maps adds features. Yahoo Shortcuts gets nasty. Live Search promoting with cash back again.

Google processes many links per day, many. Google tests related searches inline with search results. Yahoo adds search marketing features. Google Maps updates features and fixes the local business center. Webmaster tools has a 404 error reporting issue. Google Analytics has several bugs. Yahoo still needs to fix publisher reports.

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Viewing the page using a mirror makes it somewhat easier to read, and would allow someone to find a website. Web site "mirroring" normally involves copying the contents of a site and hosting on a different server. This can be useful if one server is particularly busy.

With the new approach, Google reasons readers won't have to pore through search results listing the same story posted on different sites. That should in turn make it easier to discover other news stories at other Web sites that might previously have been buried, said Josh Cohen, the business product manager for Google News.

Google News was created as a tool that clusters related stories so you can read different perspectives on the same event. Unlike Yahoo News, Google News doesn't have editors: the homepage and all the other sections are generated algorithmically. Until this month, the site didn't host original content, so you could only find headlines, snippets and thumbnails from articles. To read the entire article, you had to go to a different site. Google was sued by many news organizations, including AFP, for copyright infringement and some of them won.

Google (NSDQ: GOOG) has taken the next step in the evolution of its Google News product: it has begun hosting material produced by The Associated Press, Agence France-Presse, The Press Association in UK and The Canadian Press. An AP example is here. It will still be linking to those stories on numerous newspaper/broadcast websites and other online sources that syndicate stories from these agencies, but could potentially diminish traffic these sites as users stay on Google News' pages and possibly even affect their online ad revenues, if you want to stretch the logic.

Although Google already had bought the right to display content produced by all four services affected by the change, the search engine's news section had continued to link to the sites of other Web publishers to read the stories and look at the photographs. For example, a Google News user who clicked on an AP story about the latest developments in Iraq would be steered to one of the hundreds of Web sites that also have the right to post the same article.

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Google Knol is a free online collaborative knowledge database or an experts' wiki but not an encyclopedia. Knol is not a direct competitor of Wikipedia, at least not in its current version. Wikipedia is anonymous -- there is no single editor in charge. In contrast, Knol includes the author name in the URL of the article. Google expects multiple knols on one subject rather than the current Wikipedia model of one article on a subject. The term "knol" ("unit of knowledge") refers to both the project and an article in the project.

More specifically, Google says Knols are authoritative articles about specific topics, written by people who know about those subjects. The company first announced Knol late last year, and instead of populating its databases with articles from everyone, Google kept Knol an invitation-only party -- until now.

Right now, a lot of the existing Knols – Google defines a knol as a "unit of knowledge”, and perhaps this will be how people name articles hosted on Knol too – deal with subjects of a more serious or scientific nature, like health. Google's help page says you can write "(Almost) anything you like,” adding that you pick the subject "and write it the way you see fit” as they don't edit knols nor do they "try to enforce any particular viewpoint” subject to the terms of service and their content policy, which disallows e.g[.] images containing nudity, and "spam,” a rather broad term in this case.

Google's Knol is an attempt to harness the vast forests of knowledge trapped inside people's heads and make it more widely available via the Web. Rather than the often anonymous group effort that makes up a Wikipedia article entry, Knol seeks to pull out that knowledge primarily from one specific head.

Moves by Google into mobile phones with Android and the bid for mobile spectrum in the United States should be welcomed, because they bring new competition into a traditional market; likewise Google's attempts to break into radio and TV advertising. Knol on the other hand brings the power of Google into a marketplace that is already rich with competition, and a marketplace where Google can use its might to crush that competition by favoring pages from Knol over others, on what is the worlds most popular search engine.

Google are also looking to have Knol references put in Wikipedia. If that happens, which is likely if the quality of Knols is high, then it will migrate people away from Wikipedia and towards Knol use. If the information is more reliable then this can't be viewed as a bad migration.

Looks like a fantasy scenario, but it is not that much of a stretch. Danny Sullivan from Search Engine Land has been conduction some tests with Knol pages, and the results are surprising. of all the Knol pages that he created for test pages were ranking on the first page of Google's results after one day.

On the more consumer side, Google could use the atomized bits of knowledge (knols) created by authors to fuel a more semantically rich Web of connections. With tags, ratings, comments and other rich metadata and Semantic Web technologies, or even just the statistical approach Google prefers, knols could provide a framework for more complex and even natural language queries

Some new publishers decide to license their work via Creative Commons (hoping to be paid back based on the links economy), but Google wants no part in that! All outbound links on Knol are nofollow, so even if a person wants to give you credit for your work Google makes it impossible to do so.

While Wikipedia and Knol share some attributes, Google is a business, so where's the money? Authors can -- at their discretion -- sign up with Google's AdSense program, let Google serve up advertisements next to their Knols, and possibly earn some revenue for sharing their knowledge.

This is not to say that all of Knol will be spam. Indeed, it's likely that the prominence of having content within a Google-hosted service may attract some outstanding authors. Manber certainly expect this, saying that he hopes content is created that will be so good that Google itself will rank it tops in searches.

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