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Search Engine News

On 4:22 AM
SEROUNDTABLE

Does the Amount of Content Matter for SEO?

Everyone emphasizes that content is king. But does the amount of content make a difference?
The number of pages is insignificant. Content still is king, but the amount is up for discussion.

When it comes to content, quantity is not the concern. Instead quality is of utmost importance. As forum member Torka puts it, the most valuable sites to search engines (and users, of course) are those that offer useful and original content, provide a useful service, and sell products that people want or need.

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redflymarketing

A Press Release is NOT a PR Campaign

There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works! There is a big difference between an press release and a PR campaign, especially online. When asked about how effective a press release really really is, I hear thee following kinds of things a lot, generally from people who issued their first press release without the results they were hoping for…

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SEOMOZ
The Evil Side of Google? Exploring Google's User Data Collection

Google Inc. is first and foremost a data company. In the past, it competed on a level playing field by manipulating publicly available data better than its competition. By doing this, it had unprecedented success. Enter Web 2.0. Hard drives, processors, bandwidth and even workers are now all relatively inexpensive. This has caused the barriers to entry in the search field to drastic...

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Searchenginewatch

More Usability and SEO AU NATURAL
More and more SEOs are becoming usability experts. Here's why.

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Searchenginewatch

No, The Toolbar Does Not Lead Google To Index My Content

Matt Cutts of Google has posted another one of his debunking theories post, this time on the Google Toolbar aiding Google in indexing content. Matt said, "if Ken Simpson is implying that the Google Toolbar led to these urls being crawled, then he’s mistaken." Ken Simpson was paraphrased in an.

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searchenginejournal

Google Penalties and Building Trust : Ongoing SEO Task?

Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our Google Toolbar PageRank was). In addition to Google PageRank penalties, there are all kinds of reasons to get penalized by Google which range from building too many obvious spam links to publishing duplicate content, hoaxes or untrusted material.

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searchenginejournal

Google Buying Digg for $200 Million?

Rumors are spreading all over the blogosphere that Google and Digg are talking acquisition again as Google will be buying Digg for $200 million and bringing it in under the Google News umbrella, as TechCrunch is reporting (no word if the two parties are holed up in a secret hotel room location outside of MountainView or not).

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