Professional SEO | Internet Marketing

Many search marketers know their search engine alphabet, A for Ask.com; G for Google; M for Microsoft Live.com and Y for Yahoo. But how many know the important letters of the social media alphabet, D for Digg; N for Netscape; R for Reddit and S for StumbleUpon?

What happens when you type a single letter -- whether accidentally or intentionally -- into Google? The Google alphabet shows the first result you get (in English) for each letter.

S- earch engine friendly
A web page designed and optimized for high search engine rankings. Such pages are rich in keywords and structured for ease of crawling.

E - MR
A search result that precisely matches a user's search term.

A - algorithm
The proprietary formula (mathematical equation) that a search engine uses to calculate the relevance

R- Relevancy
The extent to which the searchers who find your page(s) are interested in what you're marketing. As with all marketing, the better the targeting, the greater the probability of positive conversion.

C-rawl Page
A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse.
H-its This generally means all requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic.

E-xternal Link
Link which references another domain.Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about.

N- atural Listings
Web page listings that appear in a search engine's results, based on the engine's own algorithm.
The website/web page owner has not paid for these positions in the results. However, search engine results often include a mix of paid (paid inclusion) and unpaid listings. As long as a listing has achieved its position naturally (not paid for), it is a "natural" or "organic" listing.

G-oogle
A search engine that enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.

I-ndex
A search site's database, consisting of all the site content it has recorded. A directory's index typically consists only of titles and descriptions, while a search engine's database may include excerpts of page copy and cached pages.

N-iche
A topic or subject which a website is focused on. Search is a broad field, but as you drill down each niche consists of many smaller niches. An example of drilling down to a niche market

E-thical SEO
Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.

resources: seo-dictionary, seobook

Commandment 1: There are No Rank Guarantees.

Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your search engine rank is by obeying by the rules. And the rule is very simple: make it logical and structural. Web content is primarily for the site visitor and not crawlers.

If your Search Engine Specialist sold you magic "Top rank on Google in 10 days ". Forget it. There are no short cuts. Top ranking in Search Engine Natural Results will take time and hard work is needed especially in developing the content on your website and the links to your site which is called as link building.

Commandment 2: Keyword Ranking is Not the End, It’s the Means.

Ask yourself what will a top search engine rank get you? Most businesses are interested in increasing sales on a website or at the least driving qualified traffic. keyword ranking for the right keywords (keywords used by your target audience) is important. There are seo specialist who will try to show case results for keywords that occur only on your website. Be aware of it.

Commandment 3: Know Your Competition.

"Keyword Rank" or "Serp" is a keyword placement, keyword position and more so in the Search Engines’ natural results. How well you do in the search engine results is a function of how much hard work you have done in relation to your competition. Analyze your competition’s keywords, links, keyword density and spread, but be sure not to copy your competition. Be competitive

Commandment 4: Use Search Engine Friendly Design.

A search and visitor friendly design is needed for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly URLs and avoid those long URLs with query strings or what we called dynamic URLs. It is better if we use keywords in your URL or domain. It is the number one factor to rank in the search engine.

Commandment 5: Select Keywords that are Worthy.

You must research your keywords before targeting. Use tools that give you a good idea of a keyword’s search potential like wordtracker, adword, keywordiscovery. It is important to know the number of searches for a keyword in the last month and per dy. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and a high number of searches.

Commandment 6: Write Great Content.- Content Writing

Even if your website site is perfect for search engine robots, it won’t do you any good unless you also fill it with great content. Great means it has contextual and editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to your target audience. Your web page should have your desired action embedded in the content and you must ensure that the content is fresh. Keep adding and editing content regularly.

Commandment 7: Use Good Linking Building Strategy.

Hyperlinks make your content accessible and contextual. You must hyperlink in the right context within the website and to other websites. Good links are appreciated by the Search Engines and by visitors.

Commandment 8: Write Relevant and Original Meta Content.

Meta content or meta tag is like a business card. Just as your business card tells who you are and what you do, Meta content tells the search engines the relevance and context of a web page. The idea is to include only what is relevant to the page in the Meta Content but to include everything that is relevant.

Commandment 9: Acquire Relevant Links.

The links you acquire are the roads to your web page for search engine bots and visitors. Good links improve your webpage’s equity on the World Wide Web and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.

Commandment 10: Consult Experts, If You Need To.

If you have the competence, there are two ways to learn - learning from your mistakes and learning from others’ experience. You can choose either. If you have the time and can wait for the online dollars, do it yourself. If you want to get started now, it may be useful to consult the experts.

About The Author
Resources: seoreview
The author is Rank Uno, an expert in Search Marketing with over 10 years Onlëne Marketing experience. He heads www.rankuno.com, the specialist in online marketíng and Search Engine
Optimization.

Search engines are so sophisticated now that they can distinguish between "content-rich" sites and "content-poor" sites. They will definitely favor sites whose content directly relates to the key words and phrases that people use to search for information about your industry. "Search-engine friendly" content is a critically important component for your ultimate success on-line. Don't expect your site to become highly ranked on the charts without it.

In today's marketplace influential website content writing is a must! To attract your target audience and for the best search engine results, the right words, phrases and expressions must be incorporated into your web copy writing. Because visitors are searching the web using specific words and phrases and if you haven't chosen correctly, your visitors won't t find you. If they can't find you, they can't buy your products or services. All Your Writing Needs Website Content Writing strategist knows how to develop extraordinary website content writing that gets you noticed.

'Web content' in general means the essence of your web site. Pertaining to everything from titles, descriptions, headings, and most notably information. Web content is explored by search engines in a very precise way. Web content writing quite simply, helps establish which websites will emerge at the top of the list when one enters search terms into a search engine (Google, Yahoo, MSN, etc.). In page ranking some websites rank higher than others. Search engines reward websites that are educational and informative, and employ relevant terms with a reasonable frequency throughout their web content.

Content is one of major factors of Search Engine marketing. For better ranking you need current website content that's convincing, and optimized for the search engines. The primary goal of web content writing is to serve your content with a natural balance of keyword phrases. Pages should be written so that web content is optimized for higher search rankings without awkwardly phrasing sentences and upsetting your visitors! This is one of the common weaknesses of most optimized Web Site content.

Web content writing is not just a job of giving message to inform the visitors; rather it is the arts and science of driving potential visitors to the website. It is the skill of achieving high goal in online sales and increasing the business of the website. A web content writer has to know the importance of credibility. Reliable web content writing services can push a website ahead in internet business.

Writing an article or for a web page may not actually be a difficult job. Yet, effective presentation makes all the difference. A well presented article receives wide acclaim. So web content writing is indeed an art. It is providing of information in a special way, which is both unique and interesting.

The significance of Content on a website can never be destabilized .No matter what the scope of a project may be, Web Content Writing Services are both affordable and professional. Web content, quite simply, helps determines which web sites will appear at the top of the list when one enters key terms into a Search Engine. This way one can positively taste Success.

The importance of the content is judged the way in which it drives the people to your site. Your site's Meta tags and content must be balanced. The crawler of a search engine goes through the Meta tags and collects the necessary information. The way of writing content should be relevant to the demand. It will attract a number of people to your site and continue triggering the visitors to your web page. A good web site includes quality of content and quality of blogs and meta tags.

Copy and Content Writing are key contributors to your own search engine optimization, and web promotion success! The more content you have on your site that is unique to your website, the more search engines like Google, Yahoo!

Instead of writing just sales oriented web content, or writing web content that is purely based on search engine optimization, it has become important for SEO firms and internet copywriting companies to write web content that is a blend of both catchy words and search engine optimization.

resources: gistweb

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Everyone emphasizes that content is king. But does the amount of content make a difference?
The number of pages is insignificant. Content still is king, but the amount is up for discussion.

When it comes to content, quantity is not the concern. Instead quality is of utmost importance. As forum member Torka puts it, the most valuable sites to search engines (and users, of course) are those that offer useful and original content, provide a useful service, and sell products that people want or need.

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Matt Cutts of Google has posted another one of his debunking theories post, this time on the Google Toolbar aiding Google in indexing content. Matt said, "if Ken Simpson is implying that the Google Toolbar led to these urls being crawled, then he’s mistaken." Ken Simpson was paraphrased in an.

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Google Penalties and Building Trust : Ongoing SEO Task?

Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our Google Toolbar PageRank was). In addition to Google PageRank penalties, there are all kinds of reasons to get penalized by Google which range from building too many obvious spam links to publishing duplicate content, hoaxes or untrusted material.

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Google Buying Digg for $200 Million?

Rumors are spreading all over the blogosphere that Google and Digg are talking acquisition again as Google will be buying Digg for $200 million and bringing it in under the Google News umbrella, as TechCrunch is reporting (no word if the two parties are holed up in a secret hotel room location outside of MountainView or not).

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Every business wants to be found. Figuring out how to get your business to show up in the rankings when a potential customer uses a search engine is an art form.

Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners. Nearly 91 percent of all Internet users resort to a search engine to find information, according to a recent survey by the non-profit Pew Internet and American Life Project. The question is: how easily can they find your business?

Tips in learning about search engine optimization. Search engine optimization (SEO) is fast becoming a must-have body of knowledge for business owners.

About the Author
Anita Campbell is a writer, speaker and radio talk show host who closely follows trends in the small business market at her site, Small Business Trends. [via Technology Inc]

Today, a company needs a website to add validity and credibility! If your company has a website, but the site is not optimized for maximum exposure from the search engines, you could be missing out your potential website traffic. Obviously, achieving High Search Engine Positioning for targeted keyword phrases is a vital part to improving your website conversions and increasing your audience

How does SEO help you? It attracts people’s attention when they are searching for information on search engines. The SEO methodology development is to aimed at generating quality traffic from search engines is called Search Engine Marketing. Getting better ranked in natural results of search engines is called Search Engine Optimization or SEO whereas buying sponsored advertising on search engines is known to the world as pay per click advertising.

In the competitive online world, the idea of launching a website designing and development is not enough unless it is backed with well analyzed online internet marketing plan or SEO designed to meet business aims. Here at this point of time our SEO services come into the picture as believe strongly to take you the targeted market segment that matches your online presence. To make it happen for you the concept of search engine optimization or popularly known as SEO becomes all important. Without sound search engine optimization as per your online business dreams your web design and development never able to weave the results you expected.

Your website design must be a member of your sales team by offering visitors enough information to properly evaluate your capabilities. Most importantly, your website design must be a business development tool that allows your customers and prospects to interact with you

An Internet marketing and SEO strategy can determine the level of success of your website. Internet Marketing company and pay-per-click advertising can substantially increase website traffic.

The site is accessible and will initially offer a customized seo services which are the following:

The Search Engine Optimization Value Plan can be customized to your specific needs throughout the marketing relationship we have together.

Our Bronze SEO Plan Is Customized To Meet Your Specific Needs Immediately.

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Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

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For your website to get noticed over millions of other sites, it is important to employ Internet marketing services. Internet marketing services allow for your site to be promoted aggressively by employing different advertising tools and site improvements.

It is a known fact that number one thing to build internet presence is to build a website that represents you or your company. Internet marketing services turn web site into something more useful, internet marketing services put your website onto the crossroads of website traffic and conversion. Without internet marketing services , web site could rest in piece for the rest of its life. Like any other business operation, your website must be built with some question in mind. If it is build without such questions, even internet marketing services wouldn't help it to become a significant part of your business.

Internet marketing services require connection with some part of your business, only then they become more real and working Internet marketing services. Number two question is whether your clients will get adequate and precise information from your website about your products and services. After all, Internet marketing services will market your website, your products and it's natural for you to be sure that Internet marketing services market something that you want to market. Internet has turned into a public market and no surprise that this public market uses Internet marketing services.

There are SEO companies that offer a wide range of internet marketing services range from website design , web development, search engine optimization, pay per click, content writing, press release, affiliate marketing and a lot more.

Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

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"Professional SEO” is dedicated to delivering quality SEO results for your website. It uses only Google approved methods of search engine optimization and never tries to cheat the search engines like those using the black hat technique. You can put your trust in "Professional SEO” for your search engine optimization services and internet marketing needs.

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your basics and more. That means both, exceptional on-page and off-page SEO, as well as a fully comprehensive link strategy. Professional SEO company worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (SERP) are always changing. The search engine most challenging to the SEO professional is Google and the other search engines Yahoo, MSN and other search engines.

They knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO services are always available if you focus on only the most significant optimization needs. The benefits of professional optimization performed on a continuous basis, however, may prove to be profitable enough to pay for itself in a short time.

Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

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Pay per click campaigns can be categorized into two major categories: sponsored match (or keyword) and content match. Sponsored match campaigns involve the display of ads on search engine results pages, whereas content match campaigns involve the display of ads on publisher websites, newsletters, and e-mails.

Keyword pay per click advertisers bid on search terms — keywords consisting of words or phrases, and possibly product model numbers

the following are notable PPC keyword search engines:

• Ask.com
• Baidu
• Google AdWords
• LookSmart
• Microsoft adCenter
• MIVA
• Yahoo! Search Marketing
• Yandex

Product engines (a.k.a. product comparison engines or price comparison engines) are search engines for products, and let advertisers provide "feeds" of their product databases.

The following are notable PPC product engines:

• NexTag
• PriceGrabber
• Shopping.com
• Shopzilla

Service engines let advertisers provide feeds of their service databases. When a user searches for a service, links to advertisers are displayed for that particular service

The following are notable PPC service engines:

• NexTag
• SideStep
• TripAdvisor

Pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each sales lead (i.e., call) the publishers generate.

Pay per delivery (PPD)

Pay per delivery is a variation on pay per click used in e-mail marketing. Email marketing campaigns are charged only on the basis of e-mails that are delivered successfully.

Pay per action (PPA)

Pay per action is a variation on pay per click adopted by many search engines. An advertiser pays a specified amount upon successful completion of some action

[via wikipedia]

So, what is Pay Per Click? To start with me must understand the needs of our client especially the market and user requirement. Pay Per Click (PPC) is a form of advertising featured on all major search engines. It delivers highly targeted advertisements chosen to match the specific interests of search engine users, connecting buyers and sellers in the marketplace. A properly managed PPC program is an excellent way of enhancing your organic search engine marketing efforts by running specific advertising campaigns or promotions. PPC advertising brings traffic to your website with a specificity and immediacy that cannot be paralleled by any other form of advertising, at a cost that can be keyed to the value of a lead


PPC advertisements are generally ranked based on a combination of popularity and how much organizations are willing to pay to advertise using each search phrase. Advertisements are bought through Pay Per Click advertising suppliers, primarily Google and Yahoo who also display advertisements on affiliate, smaller search engines

As noted on the Google Adwords site, your company is listed as a "partner site"(s) Through partnering with a search engine like Google they provide you the exposure that can only be gained by working with a search engine that feeds into several other search engines thereby expanding the overall potential effectiveness of your Pay Per Click Campaign


Finally, pay-per-click advertising does not scale. If you get more traffic, you pay more money in direct proportion to that traffic - your cost per click stays constant, and your overall cost increases. Compare that to natural search engine optimization, where you invest a fixed amount of time and/or money to achieve a better rank, and your cost per click goes down as you draw more traffic

Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

Go Ahead Sign Up Today and Select The SEO Value Plan that is best for your company!

Internet Marketing is what makes a good business online into a successful one. If your website is not on the search engines, you are leaving good money on the table. Whether you are looking to improve a web presence online, or you need help building a first website, Future Of SEO will create a successful online image for you and believed to be the future of the Seo industry.


That’s why, modern SEO companies are starting to offer a full range of services that will not only do on-page optimization of a site but also make it a more a user friendly. But how can it be a user friendly website, it is through the help of professionals that with knowledge and skills in the industry

It is the highly skilled web designers and SEO Specialists that will create a product you are proud of. Your website will be build with the necessary components to please the search engines, as well as your visitors. The SEO Specialist and programmers will help built a website using cool software like Perl, PHP, Ruby, XSL, LAMP.Future of SEO is bridging the gap between user friendly and search engine friendly web design


We must also aware that emerging technologies like Mobile Web help deliver information faster and the opporturnities as the skills to exploit new markerts are learned and adopted.


Pagerank has not been an accurate indicator to show webmasters how a particular site should be ranked comparing to other sites. Rather, many experienced webmasters and SEO experts have spotted Google, in combating search engine spams, is in favor of using trustrank and domain age to rank websites in the SERP Site It is ranked high in Google results for hundreds of relevant and important keywords in industries where it is especially hard to be placed on the first page (design, marketing, SEO). Site is still not finished but SEO is done perfectly.

The fact is that whatever component you focus on (Google Local, Google Maps etc) if the site is relevant to the user's query and is optimized for the user, the site will naturally "rank" well within the engines. Optimization should be done naturally; building your link exchange should be done naturally and not just for ranking in the engines. The user should always come first

Website must also be search engine friendly allowing spiders to enter the site efficiently and report back to their search engine resulting in higher rankings. Bearing this in mind at all stages of website development is a necessity to online business.