Professional SEO | Internet Marketing

Many search marketers know their search engine alphabet, A for Ask.com; G for Google; M for Microsoft Live.com and Y for Yahoo. But how many know the important letters of the social media alphabet, D for Digg; N for Netscape; R for Reddit and S for StumbleUpon?

What happens when you type a single letter -- whether accidentally or intentionally -- into Google? The Google alphabet shows the first result you get (in English) for each letter.

S- earch engine friendly
A web page designed and optimized for high search engine rankings. Such pages are rich in keywords and structured for ease of crawling.

E - MR
A search result that precisely matches a user's search term.

A - algorithm
The proprietary formula (mathematical equation) that a search engine uses to calculate the relevance

R- Relevancy
The extent to which the searchers who find your page(s) are interested in what you're marketing. As with all marketing, the better the targeting, the greater the probability of positive conversion.

C-rawl Page
A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse.
H-its This generally means all requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic.

E-xternal Link
Link which references another domain.Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about.

N- atural Listings
Web page listings that appear in a search engine's results, based on the engine's own algorithm.
The website/web page owner has not paid for these positions in the results. However, search engine results often include a mix of paid (paid inclusion) and unpaid listings. As long as a listing has achieved its position naturally (not paid for), it is a "natural" or "organic" listing.

G-oogle
A search engine that enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.

I-ndex
A search site's database, consisting of all the site content it has recorded. A directory's index typically consists only of titles and descriptions, while a search engine's database may include excerpts of page copy and cached pages.

N-iche
A topic or subject which a website is focused on. Search is a broad field, but as you drill down each niche consists of many smaller niches. An example of drilling down to a niche market

E-thical SEO
Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.

resources: seo-dictionary, seobook