Professional SEO | Internet Marketing

Pay per click campaigns can be categorized into two major categories: sponsored match (or keyword) and content match. Sponsored match campaigns involve the display of ads on search engine results pages, whereas content match campaigns involve the display of ads on publisher websites, newsletters, and e-mails.

Keyword pay per click advertisers bid on search terms — keywords consisting of words or phrases, and possibly product model numbers

the following are notable PPC keyword search engines:

• Ask.com
• Baidu
• Google AdWords
• LookSmart
• Microsoft adCenter
• MIVA
• Yahoo! Search Marketing
• Yandex

Product engines (a.k.a. product comparison engines or price comparison engines) are search engines for products, and let advertisers provide "feeds" of their product databases.

The following are notable PPC product engines:

• NexTag
• PriceGrabber
• Shopping.com
• Shopzilla

Service engines let advertisers provide feeds of their service databases. When a user searches for a service, links to advertisers are displayed for that particular service

The following are notable PPC service engines:

• NexTag
• SideStep
• TripAdvisor

Pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each sales lead (i.e., call) the publishers generate.

Pay per delivery (PPD)

Pay per delivery is a variation on pay per click used in e-mail marketing. Email marketing campaigns are charged only on the basis of e-mails that are delivered successfully.

Pay per action (PPA)

Pay per action is a variation on pay per click adopted by many search engines. An advertiser pays a specified amount upon successful completion of some action

[via wikipedia]

So, what is Pay Per Click? To start with me must understand the needs of our client especially the market and user requirement. Pay Per Click (PPC) is a form of advertising featured on all major search engines. It delivers highly targeted advertisements chosen to match the specific interests of search engine users, connecting buyers and sellers in the marketplace. A properly managed PPC program is an excellent way of enhancing your organic search engine marketing efforts by running specific advertising campaigns or promotions. PPC advertising brings traffic to your website with a specificity and immediacy that cannot be paralleled by any other form of advertising, at a cost that can be keyed to the value of a lead


PPC advertisements are generally ranked based on a combination of popularity and how much organizations are willing to pay to advertise using each search phrase. Advertisements are bought through Pay Per Click advertising suppliers, primarily Google and Yahoo who also display advertisements on affiliate, smaller search engines

As noted on the Google Adwords site, your company is listed as a "partner site"(s) Through partnering with a search engine like Google they provide you the exposure that can only be gained by working with a search engine that feeds into several other search engines thereby expanding the overall potential effectiveness of your Pay Per Click Campaign


Finally, pay-per-click advertising does not scale. If you get more traffic, you pay more money in direct proportion to that traffic - your cost per click stays constant, and your overall cost increases. Compare that to natural search engine optimization, where you invest a fixed amount of time and/or money to achieve a better rank, and your cost per click goes down as you draw more traffic

Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

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